Harness Peer-to-Peer Fundraising
Dearest Readers, we can’t emphasize enough how important peer-to-peer fundraising is to your nonprofit or PAC- especially in today’s digital landscape.
It is the cornerstone of modern fundraising strategies, but do you need convincing ?
Once convinced (Hint: we will not stop until you’ve been convinced), how do you identify, recruit and empower your fundraising ambassadors?
This is the first installment in our deep-dive series on fundraising. Over the next few months, we will release a series of articles packed with tips and tricks to elevate your peer-to-peer fundraising campaigns. Be sure to subscribe to our newsletter so you never miss a post. Join the conversation in the comments to share your experiences and let us know your fundraising challenges!
So, What is Peer-to-Peer Fundraising?
Peer-to-peer fundraising is a grassroots approach that leverages the power of your stakeholders’ personal connections and enables your organization to engage in a personal touch by democratizes the work.
Key Benefits of Peer-to-Peer Fundraising:
- Expand your reach: Your current solicitations may re-engage former donors, but let’s be realistic: they are so very easily ignored! Fundraising ambassadors tap their personal network and use their passion to educate and engage new donors in your cause.
- Build donor engagement: Your donors and supporters are already engaged in your mission. Use peer-to-peer fundraising to foster an improved sense of community and ownership among your supporters and let them deepen their connection to your mission.
- Boost donations: Why do your stakeholders support your mission? Because they have a personal reason to, and that story will always be more effective than any written solicitation you can draft.
- Increases donor acquisition: Your fundraising ambassadors do the heavy lifting by using their personal story to educate and engage non-donors in your mission. Once they’re engaged, you have an increased chance of engaging them in the future.
- Democratize and personalize your fundraising: Yes, you can handwrite 100 thank you notes to your high donors OR you can ask ten fundraising ambassadors to write 10 personalized thank you notes. Which do you think will be most effective?
Peer-to-peer fundraising is more than just a tactic; it’s a community-building strategy that empowers your supporters and amplifies your reach. It’s a fundraising model designed to strengthen your donor base and boost contributions, all while cultivating an engaged network of advocates for your cause.
Ready to elevate your nonprofit’s fundraising efforts? Good! Stay tuned for upcoming articles on identifying, recruiting, and empowering your fundraising ambassadors.
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Sage Solutions is here to help! We can re-imagine your current peer-to-peer fundraising program or develop one for you by identifying ambassadors, designing materials to support their success and offering training so that your ambassadors are empowered to boost your fundraising efforts. Learn more about our fundraising and PAC solutions or contact us!